Sona
Through frequency homogenization, sound waves have been proven to alter the flavor profiles of alcohol. Sona is a line of spirits infused with musical frequencies that have been meticulously paired with musical genres that have an impactful effect on the specific spirits flavor profile. Sona takes consumers through an immersive drinking experience by way of powerful frequencies and unique, memorable flavors.
Musical Frequency Infused Spirits | Packaging Design
Concept Development
Creative Strategy
Branding
Art Direction
Package Design
Collateral Design
Video Design
UX/UI
Copywriting
PR Strategy
Concept Development Creative Strategy Branding Art Direction Package Design Collateral Design Video Design UX/UI Copywriting PR Strategy
PR Strategy.
Sona’s target consumer provides a unique opportunity to explore a more targeted advertising approach. Through PR boxes, Sona leverages the capabilities of digital marketing whilst furthering the overall look and feel of the brand itself.
As recipients open their box, they will be greeted with a line of miniuture sona spirits and commercial taking them through the journey of when sound meets spirit.
The Sounds Behind The Spirit.
Sona aims to provide the most immersive sipping experience. Consumers can amplify their sipping experience by enjoying the sounds behind their chosen spirit with Sona’s curated vinyls.
Sit back, Sip, and Savor the Sounds.
